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PROVIDING THE THRE3 FINEST ELEMENTS OF DESIGN

Welcome to the world of COMPOUNDBY3SPIRIT

Eddy has had the opportunity to work on a number of incredible international projects with renowned brands such as Louis Vuitton, ChloeMarc Jacobs as well as with fashion bibles Vogue US & Vogue China. Receiving a personal invitation from former First Lady Ms Hillary Clinton to assist in decorating the Christmas Tree for The White House was a memorable moment, but also being invited by the Whitney Museum of American Art to collaborate in creative projects was equally an honour.

Enjoy Eddy's unique visual journey and his fine collection of works below.

Get in touch if you have a project in mind that you’d like to explore together.

WELCOME
Marble Surface
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ABOUT

Born in Hong Kong, raised in Sydney, Australia, but it was in New York where Eddy Chih Shun Fung gained his Bachelor of Fine Arts degree, majoring in Fashion Design at Parsons School of Fashion. "Good Things Come In Threes" as Eddy believes, the 3 design elements which are presented in his collection of works below are elements he is able to transform into unique services catering to various styles of businesses. 

"I’ve been fortunate enough to have come across certain paths in my career which have inspired me to be focused on channeling my vision and creativity into meaningful and relevant results.

VISUAL MERCHANDISINGFASHION DESIGN, and TREND FORECASTING are individually powerful elements, whilst once these forces are combined, the results can be simply magical. 

PASSION being the common thread that runs through every project, I work from a place of authenticity which I hope shines through in the collection of works/projects highlighted below.

If you’re interested in learning more about me or my work formulae, simply reach out"

ABOUT

Providing the Thre3 finest elements of Design

Here we present to you the thre3 elements translated into projects which satisfies Eddy's calling to BEAUTIFY his surroundings. We hope you will enjoy viewing his work as much as he enjoyed making each project manifest. Each service is completely personalised and implemented in a comprehensive & professional manner. For any inquiries, I look forward to you reaching out.

DESIGN SERVICES
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Windows and In-store displays

"Everything comes from somewhere.........and thanks to my background training in Fashion Design, I have learned to utilise my love of design and apply to Visual Merchandising. VM is a perfect combination of design and business. We are beautifying the environment so that we can inspire customers, serve a visual feast, but most importantly, to inspire and assist them in making a purchase that complement their unique style"

Ready-to-wear : Made-to-measure

"This is where it all started. Fashion Design and the respective master teachers not only taught me every aspect I needed to know to understand what a it means to be a designer, it also gave me the opportunity to learn what authenticity & being true to one self means. Passion is an essential element to creating anything, but knowing my love for fashion is reciprocated, it fuels my continuing journey to design"

Apparel : Home : General Goods

"I see Trend Forecasting as an opportunity to see through the magic globe and predict what the future (trends) hold. Similarly to a triangle, one side needs another to hold its shape.Trend Forecasting being one of the 3 "sides" that completes the picture, it's the most joyful process. It's true when they say trends come and go, but through my years of experience in this industry, it's more about how we view & interpret things and make it relevant"

VISUAL MERCHANDISING

VM UNIVERSE

Below are a collection of Visual Merchandising Projects that Eddy was invited to collaborate on. Applying his commercial eye for colour, shape & proportions to animate and bring products together that speaks to its respective clientele, we hope you will enjoy his visions & colourful journeys.

VISUAL MERCHANDISING
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Visual Identity Guideline (WeChat)
Visual Identity Guideline (WeChat)
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Popmart x MAF
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SHANG XIA

REBRANDING - Shanghai, China 2021

"The most intense project yet! Within a concise time span, I was gifted the challenge of building in-house VM guidelines for Shang Xia's six major merchandise categories: RTW: Jewelry: Leathergoods: Accessories: Home and Furniture. With a focus on designing new props systems for their Jewelry & Leathergoods department in preparation for the rebranding project scheduled for 04.10.21. Worked very closely with architects for store openings and integrated simplified VM systems to align with a more modern SX."

FORMIA

WTCE - Hamburg, Germany 2018

"Designed window & props to showcase all products designed in collaboration with various International Brands by my team at Formia. Animation of other products were also created inside the booth to give a "Retail store" experience. Frequent presentations of our personalised collaborative design collections were delivered  to specific Airlines. One of  my most memorable presentation was for TURKISH AIRLINES"

ASCENA

In-house Presentation - Hong Kong 2019

"An In-house presentation was prepared for the brands JUSTICE and LANE BRYANT on latest products developed and designed in their HK office"

ANN TAYLOR INC.

Times Square Office Presentation - New York 2016

"Bi-monthly presentations were prepared & delivered to Design Executives at ANN TAYLOR INC. Brands included ANN TAYLOR, LOFT as well as LOU & GREY. All categories of apparel products were designed to tailor-fit to each of the respective brand's needs. Presentation environments mimicked a retail store space to give a sense of newness. Products were appropriately merchandised & displayed on mannequins / rails  to show how one item can be effortlessly worn with another"

NEWTIMES DEVELOPMENT LTD

Creative Services - Hong Kong 2017

"Quarterly in-house Trend Presentations were organised to share latest information on fabrics, trims, silhouettes & styling to the heads of departments to assist them with communications with their respective clients"

MARC JACOBS

THE MARC JACOBS - Hong Kong 2013

"TIMING IS EVERYTHING". Entering into this position at Marc Jacobs in 2013 made so much sense especially as it was around the same time he departed as Creative Director at Louis Vuitton. Though there were times where directions were slightly foggy, this was the perfect TIME to meet & work with my colleagues to come up with the necessary business solutions"

TSE CASHMERE

TSE CASHMERE - Hong Kong : Macau : Shanghai 2013

"This project was a nice reminder of New York City. Responsible for the window design and execution as well as the in-store Merchandising for both TSE CASHMERE & TSESAY stores in HK, Macau and Shanghai. I had fun creating a New York CENTRAL PARK moment for the TSESAY store in HK with simple tools of back drop and an original NYC coffee cup"

LOUIS VUITTON

Vision of LVMH - Shanghai 2008

"Luxury fashion definitely has its price......but for me it was worth every penny. In a very short timespan of one year, I had the luxury to assist in opening 8 new stores for Louis Vuitton in China. Being at the right place at the the right time, it was an eye opener to see and be part of the explosion of growth for my own people in China"

CHLOE

CHLOE - Hong Kong 2007

"I never knew how fun and impactful Visual Merchandising could be until now. Though beautifying my surroundings had always been my goal, Chloe @ RICHEMONT made me realise that there was more to beauty than what I saw. The formula of using beauty to inspire your audience to not only appreciate your work of art, but want to own a piece of it was empowering"

VFA Teaching Seminar HCMC, Vietnam 2018

"Being invited to teach and share my knowledge on all aspects of Visual Merchandising were both satisfying and humbling. 3 day workshops are held in Ho Chi Minh City (Saigon), Vietnam twice a year in March & August respectively. To learn more about my teaching content which varies from seminar to seminar, please click on Learn More below"

FASHION DESIGN

Ready-To-Wear; Costume; Accessories

"It sounds cliche but I've felt my "Passion For Fashion" in my blood since birth...but in recent times, I question if I love fashion more than fashion loves me. I love to create beautiful things, but I also believe in adding humour to the formula to ensure a sense of lightness is experienced". 

FASHION DESIGN

3S

Design Project 

"Design project which was born in 2021- Upcycled Bags.

Rebranded in 2024 to 3S carryalls"

AIGLE II

 AIGLE I

COMPOUNDBY3SPIRIT

Design Project

"Design collaboration with French outerwear brand AIGLE - SS 2019"

Vision of Love

"Birth of COMPOUNDBY3SPIRIT 2009"

FORMIA

Design Project

"Design collaboration with French outerwear brand AIGLE - SS 2020"

Vision of LOVE

"Birth of Cb3S  2011" - (New Online Store Launch Date July 2020)

PATRICK ROBINSON

WHITNEY MUSEUM OF AMERICAN ART

Design Proposal

"A fun design collaborative proposal with the infamous French brand MAISON MARGIELA 2019"

RICHARD TYLER

5 minutes of Fame

"My 5 Minutes of Fame at Patrick Robinson - 1997 " (All items shown here were designed by (Eddy CS Fung)

Design Collaboration

Master of Tailoring

"A DREAM COME TRUE" 

to work for RICHARD TYLER  - 1996"

THE WHITE HOUSE

WEDDINGS

HILLARY CLINTON's

Design Invitation

"A once in a life time opportunity to take part in Christmas Tree decorating for The White House"

Wedding Dress Design Project 

"My FIRST ever freelance design job which was simply rewarding"

Fashion:Home:General Goods

"The most FUN & COLOURFUL journey out of the Thre3 Design Services". Personalised reports will be created according to what your business needs and what will be most relevant for your clients. To learn more please reach out for any specific inquiries. 

TREND FORECASTING
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FORMIA

"Sartorial Monochromes"  SS20'

NEWTIMES DEVELOPMENT LTD

"Anything Goes"

SS18'

COLES ASIA LTD

"Chartreuse"

SS06'

AIGLE

"Techstylogy"

SS20'

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GALLERY

Works of Art 

"There are things in life that are difficult to let go off because they pose as a sweet reminder of where you came from to how you got to where you are NOW".

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PATRICK ROBINSON GOLD THIMBLE AWARD
MICHAEL KORS
Fitting II
Fitting I
SCMP 2012
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GALLEY
SPECIAL REQUESTS

SPECIAL REQUESTS

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CURRICULUM VITAE
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CURRICULUM VITAE

Career History

Below, in his own words, Eddy details his exceptional professional history and outstanding career milestones. Throughout the years, he has developed critical skills that have led me to partner with leading industry brands and  professionals to work on exceptional projects. For more detailed information, please click on the below button for complete CV in PDF format. 

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SALE STRATEGIST (MENSWEAR)

Sept 2022 - March 2025 (Harbour City, Flagshiip Store)

At the flagship store in Harbour City, Hong Kong, I was dedicated to providing exceptional product education in yoga, athletic apparel & accessories for both men and women to ensure guests made the most suitable purchases.  My mission was to strategically implement practical formulas and significantly increase men's sales from 21 to 43% within a short period of three months, targeting daily sales between HKD 250K to 750K.

To achieve this, I focused on enhancing our product offerings and marketing strategies while ensuring that our new in-store hires receive comprehensive training to deliver exceptional customer service, providing the best guest experience possible. 

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VISUAL MERCHANDISING & DESIGN DIRECTOR

May 2021 - Oct 2021 (Freelance Project)

I was responsible for all VM-related matters across all stores in China (Shanghai, Hangzhou, Beijing, Chengdu, Shenzhen, Taiwan, and Hong Kong) as well as the overall look of storefront windows, sales floor, and displays. Planograms were created to assist with arrangements of in-store merchandise to optimize visual aesthetics that essentially contributed to sales. 

Devised & designed seasonal window programs for all stores that essentially tied back to seasonal RTW, Home, and other key collections.

Created innovative displays, merchandising, and styling techniques for windows and store interiors.

The most satisfying task was creating the VM standards manual/guidelines and following up with VM training workshops for all VM-related colleges as well as in-store staff. Implementing the SKU-capacity exercise to maximize sales through better use of in-store fixtures and props was equally satisfying. Worked with store projects from design to build stages of all new and refurbished stores; Developed new global store concepts and fixtures; Designed and implemented Visual Identity guidelines for WeChat posts for digital marketing purposes.

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OWNER (REBRANDING)

April 2020 - Present

Carry 3S Style3S Stylish, Sustainable Shopping Carryalls are 100% upcycled.

We turn leftover couture fabric and home textiles into exclusive, unexpected carryalls that elevate your everyday style. 3S exclusivity extends to the hangtags, telling the inspirational story behind your one-of-a-kind carryall.

​[Boundless - Genderless - Seasonless]

We Prioritize the Planet3% of each 3S purchase is donated to an environmental cause of your choice. DM us on Instagram @3s_universe for more details about ways to shop and show you care. #goodthingscomeinthrees

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HEAD OF DESIGN 

November 2017 - March 2020

As Head of Design, my main responsibility was to direct my team of 12 designers and manage all of the day-to-day design requests from multiple Airline projects. Communications was a key aspect of this position as I also was required to hold frequent dialogues with our clients who were International Brand ambassadors to ensure that their company's DNA were in line with the respective design we delivered.

Biweekly visual and verbal presentations were required as part of the important process of information sharing.

My designers and I were also very active in participating in regular factory visits to implement & exercise a habit of upholding excellent communication between design room and sample factory experts. On top of sending sample orders via email, being present & having more understanding of the sample rooms capabilities ensured samples arrival in near perfect condition.

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DIRECTOR OF CREATIVE SERVICES

January 2016 - October 2017

I was brought into this company to start up a brand new department called Creative Services. This department consisted of 3 designers and a sourcing component where our main functions were to deliver seasonal trend forecasts, source the latest fabric and material innovations as well and predict seasonal key silhouettes for both woven and knit/sweater categories. With this vital design, trend, and fabric information, we were responsible for supporting the five main apparel in-house businesses within Newtimes Development Ltd. Communication was a key aspect of this position as not only did my team and I deliver quarterly presentations to colleagues, but I spent substantial time with our respective clients from the US and Europe to ensure a high level of business relationship were maintained. Main clients were Ann Taylor Inc, Nordstrom, and Ralph Lauren 

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REGIONAL VISUAL MERCHANDISING MANAGER

July 2013 - December 2015

Being invited back to join the Luxury Fashion conglomerate, LVMH was a compliment.  
As the Regional Visual Merchandising Manager, I was responsible for communications on all VM-related matters for HK, Macau, Taiwan, Korea, and SEA countries including Singapore, Thailand, Malaysia, Indonesia, Philippines as well as Vietnam. This position also required me to extend my expertise to the Travel Retail part of the business where cities include Hawaii, Guam, Saipan, Okinawa, and Bali respectively. My key achievement gained in this particular role was to devise a strategic plan (SKU capacity for each of the stores I was managing) and implement key infrastructures with the focus to build stronger communication channels with headquarters as well as with our key countries and vendors. Bi-yearly VM seminars were organized which included intense workshops, exercises, & visual demonstrations to visiting partners to ensure all new VM directives and any vital VM-related information were well received & understood. For more details on key responsibilities,  please click on Learn More and view my CV.

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CREATIVE DIRECTOR

July 2009 - July 2013

It was the right time and place for me to start my side project to rekindle my love of Menswear and Product Development for various items. I started "Compoundby3spirit" to provide an alternative solution to the traditional way of delivering made-to-measure garments. I combined the best of fine tailoring & designed a capsule collection of menswear pieces, including Jackets, Pants, Shirts & Undershirts. Applying my know-how in Merchandising, these pieces came together seamlessly in that the collection would not only be worn in traditional ways, but they were fluid enough to be styled and "tailored" to my client's needs. My goal was to deliver a modern look, which I appropriately named "Tailored Sportswear." A line of canvas tote bags and pouches was launched in 2011 to satisfy my customers' growing demand. Though my Tailored Sportswear menswear collection has been made dormant for now, a completely new and revised online store www.Cb3S.com was launched in August 2020 to continue selling the tote bags and other carefully edited merchandise. From February through June 2013, I was also invited as a Freelancer to manage a VM project for TSE CASHMERE. I designed, managed, and executed the Windows animation whilst simultaneously assisting with the strategic planning of their in-store merchandise for both TSE and TSESAY brands. 

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VISUAL MERCHANDISING MANAGER

March 2008 - June 2009

In 2008 I was invited to join The LVMH Group, to manage their Visual Merchandising team in Greater China. My main achievements during this time were to orchestrate and implement store set-ups for all new stores in China. Based in Shanghai, within a very short timespan of one year,  I was responsible for opening stores in cities including Sanya, Changchun, Suzhou, Qingdao, Changsha, Urumqi, and Dalian as well as the infamous Wuhan. Communication was a key factor in my day-to-day operation since there was a deep need to work closely with my Merchandising colleagues who owned different parts/ product categories of the business. This process helped tremendously to deepen our working relationships, making sure that their product categories were well animated and visually merchandised in a fashion to ensure an increase in sales.  As well as having a close relationship with headquarters to ensure that all seasonal VM/window directives were well received and understood, frequent in-house presentations & training were delivered to in-store colleagues and the VM team so that all vital VM-related information would be shared and understood across the country. My goal here was to establish the importance of maintaining consistency and the highest level of workmanship.

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REGIONAL VISUAL MERCHANDISING MANAGER

September 2007 - March 2008

CHLOE was my "entry-level" opportunity to experience what Visual Merchandising was all about. My main responsibilities were all VM-related matters including props ordering, as well as implementation of all window directives for both CHLOE & SEE BY CHLOE stores. The cities that were under my responsibility were HK, China, Taiwan, and Korea as well as SEA regions where cities included  Indonesia & Malaysia. Again Communication was a key factor in my role as I was required to work closely with my Merchandising colleagues to decide & confirm that relevant props used for animation within the stores (of their product category) would ultimately lead to an increase in sales across all regions. Equally as important, regular product training and visual demonstration of VM were conducted for all in-store staff, and we named the VM ambassador who was of Sales headcount, but was the dedicated in-store person to make sure the store would be maintained in a visual "PERFECT condition. My biggest achievement gained at CHLOE was that I had the opportunity to source alternative vm-related fabrications/material qualities/suppliers in Asia for duplication of original window installations for more cost effective solutions.

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PRODUCT DEVELOPMENT MANAGER

February 2005 - February 2007

At Coles Group Asia, I had the opportunity to blend my design expertise in apparel with a keen eye for home trends. Leading a team of five, we developed diverse collections for Myer, Target, and Kmart, each tailored to their unique market positions—Best, Good, and Essential. Our offerings spanned from stylish women’s, men’s, and kids' apparel to a variety of home products, including soft items like bed linens and towels, and hard products such as ceramics and outdoor furniture. Working within specific budgets was essential, ensuring that each collection met the distinct needs of our customers. Our Shanghai office is crucial for my Australian Merchandisers and me, enabling frequent visits to factories across China. This enhances our understanding of production and fosters strong vendor relationships. It also has effective communication with our Hong Kong office, maintaining high sample standards. Additionally, our Melbourne team attends major fairs like Maison & Objet in Paris and ICFF in New York for inspiration.

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WARDROBE MANAGER

October 2002 - February 2005

 I utilized my skills at the Hong Kong Academy for Performing Arts, overseeing eight seamstresses who also costume design. I prioritized timely costume production and organized the fitting process. A key achievement was establishing a costume rental department for festive seasons, serving diverse productions from drama to opera.

I also had the opportunity to beautify all of the windows within the HKAPA window displays as a way to "market" this new costume hire service. Several in-house exhibitions involved the Wardrobe department where I supervised and directed the whole production. 

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SENIOR DESIGNER

June 1999 - August 2002

As my first job in Hong Kong, G2000 gave me the platform to continue to apply my design skills and talents which I had acquired in New York's Parsons School of Design. Menswear "shirts" & "outerwear" were my first responsibilities, then as time passed, I slowly worked my way up to work on the women's executive collection aimed at the working clientele. Selection of relevant fabrics, trims, market research, as well as research on trend forecast, was a familiar process, but taking into consideration the relatively commercial clientele we were designing for, frequent communications with other related in-house departments such as Buying and Visual Merchandising teams were crucial. Sketching, & Tech pack preparation were still very much a part of the design process, but learning to work with buyers from different regions including China, Thailand, Singapore, Indonesia, Malaysia as well Vietnam gave me a fresh look at alternative ways to the traditional design process. Overseas travels as inspirational trips were made up approximately 30%, the remaining period included visits to our Guangzhou office to learn more about the growing demands of the Chinese clientele. 

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DESIGN ASSISTANT

February 1997- February 1998

I first met Patrick when he was one of my Senior year Designer Critique where I later on was fortunate enough to win the Gold Thimble Award in his category. He then offered me a position at Anne Klein Inc. as he held the position of Creative Director. Not long after, I moved on with him to assist him with his collection "Patrick Robinson". In this role, I had the opportunity to manage many of the creative processes including sketching, fabric selection, gathering of inspirations, as well as completing all of the technical sketches. We traveled to Paris to attend the Premiere Vision fabric fair as well as to Ancona, Italy where his collection was produced. Fashion week, was my first time to experience how a seasonal show is organized and produced. Working with the production house KCD, and seeing how the models were selected, was truly an eye-opener. It was everything I had imagined (and more) of how much work and organisation is required to put a runway show together. 

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DESIGN ASSISTANT

September 1996 - February 1997

After I completed my internship with Ralph Lauren, I was thrilled to have been offered a position with my "Dream Designer" Richard Tyler. I was sketching for both his Men's & Women's collections. Part of his ready-to-wear line was produced in Italy, where 30% of his collection was made up of what he considered his Couture Collection. These Couture pieces were mainly catered to the likes of movie celebrities (Sarah Jessica Parker) and red carpet events which were mostly held in Los Angeles. Ironically, his Atelier was stationed in LA, where I was then requested to fly there to work more closely with all of his seamstresses. It made sense that these 30% pieces which were mainly gowns and dresses in the most delicate fabrics were made in LA so fittings could be conducted quite conveniently with the particular talent he was designing for. At the time, he was also made Creative Director for the Iconic Italian brand BYBLOS. While my colleague was involved with the show collection, I was engaged in sketching for both the women's and men's ready-to-wear collections.  
 

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CONTACT

CONTACT

Interested in learning more about my work or how we can collaborate on an upcoming project? Reach out today.

Room A, 7/F Ting Sun Plaza, 33 Sheung Heung Road,

To Kwa Wan Kowloon,

Hong Kong

+852 6464 4343

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©2020 by Eddy Chih Shun Fung. Proudly created with Wix.com

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